The Truth Is… X Tommee Tippee

Tommee Tippee wanted to globally launch an emotive brand campaign that speaks directly to consumers through the media and puts parents first.

The client wanted to evolve thier reputation in the UK as an ally to parents and an active voice in the parenting space through strong campaign and media messaging.  

  • Developing Tommee Tippee’s reputation as an ally to parents, our integrated campaign “The Truth is…” shed some light on the wealth of conflicting advice and its impact on parents.

    My central role in this campaign was setting up and hosting research interviews with real parents. This was crucial as every aspect of the campaign was grounded in an emotional truth, which these conversations helped to uncover. I also contributed creatively through brainstorms, script writing and storyboarding.

  • Since its launch in the UK in March 2022, the response to the campaign has been hugely positive, securing coverage in the likes of the Retail Times and the Evening Standard, as well as leading industry titles including Campaign, Adage and Adweek.

    • 90% Positive online sentiment since launch

    • 44% YouTube engagement rates (average 23%)

    • 20% Facebook engagement rate (8% average)

    • +2452 increase in branded search between March 22 and the beginning of May 22 –the largest jump the brand has seen for 5 years.